Nevada Highway Safety

Don’t Kill A Dream is a campaign that aims for the heart.

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The premise, very simply, is to imagine what would happen if someone in your life—family, friend or coworker—literally disappears in an instant.

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No goodbyes. No last words. Nothing. That personal connection, gone in a flash.

 

When a car kills someone, of course it leaves a giant hole in their loved ones’ lives. But it also leaves the victim’s every hope and every dream unfulfilled.